1966 Dodge Charger Radiator
1967 Dodge Charger Radiator
1968 Dodge Charger Radiator
1969 Dodge Charger Radiator
1970 Dodge Charger Radiator
1971 Dodge Charger Radiator
1972 Dodge Charger Radiator
1973 Dodge Charger Radiator
1975 Dodge Charger Radiator
1976 Dodge Charger Radiator
1977 Dodge Charger Radiator
1978 Dodge Charger Radiator

The imaginative copy continued to emphasize the

1968-1969 Dodge Charger's

ability to blow away the competition. Manual-shift fans were encouraged to imagine how the "four-speed box changes cogs with the precision of a sharp ax striking soft pine."

In other words, Dodge ads proclaimed exactly what America's sneering adolescents wanted to hear. "American guts" were promised, in a car "shaped like a Mach 2 jet on wheels."

Action matched the aggressive stance, too. A 440-Magnum Charger R/T could reach 60 in six and a half seconds or less. A Hemi might actually beat the five-second barrier, earning its $604.75 cost for those who appreciated such skills.



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